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The so-called Peacock Free option will allow viewers to watch current seasons of NBC shows, past series, movies, news, Spanish-language content and one of NBC’s most elaborate productions, the 2020 Summer Olympics and Paralympic Games in Tokyo. Peacock will be available in three tiers. So what will distinguish Peacock from other streaming platforms, other than its affinity for avian references on Twitter? As the two-hour presentation repeatedly suggested, it will be NBCUniversal’s hefty bet on advertising.
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When it goes live in April, Peacock will have a deep library of content and a smattering of originals. Sizzle reels were heavy with scenes from “The Office,” the enduring sitcom that NBCUniversal wrested from Netflix in a $500 million deal last year. Dick Wolf, the powerhouse producer whose “Law & Order” shows will stream exclusively on Peacock, sat in the audience. The NBC late-nights hosts Seth Meyers and Jimmy Fallon helped make the case, as did the NBC News anchors Rachel Maddow, Lester Holt and Savannah Guthrie. I wanted to name it ‘Peacock’ but was told it was a hard no and that it would not pass the censors.”
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“When I sold my first very TV show,” she said, “I named it after this building. Tina Fey, the “Saturday Night Live” alumna and “30 Rock” creator, got laughs with a reference to the streaming service’s name. He described Peacock as “the equivalent of a 21st century broadcast business, delivered on the internet” before making way for a procession of NBC talent. Burke, the chief executive of NBCUniversal who recently announced that he would step down in August, was the first to take the stage. presentation approached, investors, journalists and ad-agency people headed through the doors of 30 Rock toward Studio 8H, the home of “Saturday Night Live,” to hear the Peacock pitch from company executives and stars. The streaming service announced itself to the world with the help of a 15,000-pound topiary peafowl sculpture that towered over throngs of Midtown tourists for much of the day. On Thursday at Rockefeller Center, the media company, owned by the cable giant Comcast, made the case that Peacock would distinguish itself from Netflix and Disney Plus, among others in an increasingly crowded field, because it will rely on advertisements, rather than subscriptions, to generate revenue, while offering live broadcasts, including news programming and sports coverage, in addition to 15,000 hours of TV shows and movies. Despite taking its name from one of the flashiest animals on the planet, NBCUniversal’s Peacock streaming service is at risk of blending in with the flock.